get to know the fiena story
So much more than just a club, Fiena is a 21st Century, cosmopolitan society, ready to re-define the future of feminine- and bring adventure into the mix
WHEN DID FIENA
START?
Fiena was created in 2017 in London by Founder, Jae Ruax, who saw there was a gap in the market for a female only social club that focused on connections and experience, rather than a physical clubhouse or space.
Upon visiting in 2019, Jae Ruax made some observations about Dubai. She felt there was a pretentiousness of how women interacted with each other; 'it was very clique-ey', and there was a big brunch culture.
She felt expat women and locals deserved a myriad of other solutions to enjoy Dubai, with an incredible, trustworthy, professional and cosmopolitan society of women. Thus, the seeds of Fiena Dubai were sown.
Post Covid, and just after Fiena London re-opened, the foundations of Fiena Dubai were put into place. Jae herself sold the first 100 memberships, before the team & operations were put into place. Currently the Club has over 250 members, and has run over 70 events, with over 20 hospitality partners
the fiena women
the fiena team
Meet the team behind the global members club for female pioneers
examples of
notable founding members
Meet some of the first members of the Fiena London Club. From professionals, influencers, CEO's & creatives - all of our members are passionately inspired and successful in their industries.
A note from our founder
Fiena is a unique take on the members club experience and exists at the intersection of business, adventure and city life.
Our clubhouses ensure we offer our members a multitude of options to meet, hang out and enjoy the city, whilst our five divisions of experience provide members with events truly unique in a big city like London.
We pride ourselves on our ability to introduce our members to those iconic female friendships that will steer their life at crucial moments and open new doors emotionally, spiritually and professionally.
The club was crafted for those who already live a Fiena lifestyle, but who want to be around others like them.
It’s for those who have a passion for the good life, who pride themselves on their own personal development and interest in spirituality, fitness, travel and culture- who want a member's experience based on who they are rather than just accessing a physical location.”
WHAT'S THE FIENA STORY?
Why Fiena? We found that cities like Dubai and London were so fast paced; friends were always moving in and out; moving to the suburbs or getting new jobs abroad.
We found that along the way, it was the alpha female who often lost her female community, whilst building her business and career.
We wanted to make it easy to connect with like-minded women who shared the same values, interests and ambition.
And with that, Fiena was born. Out of the rebellion of the ordinary; Fiena was created to connect the women who already have affluent success in work and business but won’t allow that to define them. They still want more.
in the Press
Swap cocktail sipping with a range of adventure rooted experiences - from golf, astrology & boukdering
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Fiena is DUBAI's best womans only club
Our partners
who is a fiena woman?
You’re a leader, not a follower, a high-vibe & adventure thrill-seeker. With no time for gossip because you’re thriving in meaningful conversation about visions and ideas... You are sophisticated and smart.
Fearless, curious, positive and wild, you are accomplished & love to travel.
You could say you’re the whole package - soulful, strong, kind, open and glam! - But you don’t wear a label or fit inside a box because that’s just not where you belong...
You belong with Fiena.
JOIN DUBAI's BEST WOMEN’S SOCIAL CLUB NOWcontact US
Need to get in touch with us? Whether you’d like to book an event, organise a membership trial, or just need some advice, our Fiena team are always on hand to help with any enquiries you might have.
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